By Marike Brits, Netafim Southern & East Africa
Driven by favourable climatic conditions, improved market access and rising global demand, the Zimbabwean blueberry industry experienced remarkable growth in 2025. According to Charles Wright, Sales Manager for Netafim in SADC and East Africa, the sector has witnessed a significant surge in export volumes and revenue, positioning Zimbabwe as a formidable emerging player in the international blueberry market. “The country's unique geographical location and climate play a crucial role. Zimbabwe's blueberry harvest season, which runs from May to October, allows it to supply major global markets during a niche window when other large producers in the Southern Hemisphere are not yet in full production. This strategic timing enables Zimbabwean exporters to achieve higher prices for their produce. Furthermore, the quality and taste of Zimbabwean blueberries are gaining international recognition. The country's ideal growing conditions contribute to the production of high-quality berries that meet the strict standards of discerning international consumers.”